Video marketing can be used for everything from building customer rapport, to promoting your brand, services or products. Additionally, video marketing can serve as a medium to present how-to’s, promote customer testimonials, live-stream events and deliver entertaining content.
Video is the bridge that links what you say to who you really are, allowing customers to peer behind the curtain and get to know your brand.
Hosting an event for your business is a great marketing tool – whether your objective is to engage with your current clients or employees, to launch a product or to generate leads. To generate high-quality leads, however, you need an event strategy that encourages your target customer to hand over their contact details and attend your event.
Maximise lead generation opportunities at your events by following these strategies.
They way people apply for jobs is drastically different to how it was 5 years ago. Your potential candidates are no longer just searching job boards or contacting recruitment agencies to find roles; they want you to find them! They want you to wow them, tell them why you are the right employer for them and make them feel that your values truly match their own.
How can you ensure potential talent knows you exist (and are a great employer?)
A careers webpage is landing page or microsite that not only lists your current vacancies but showcases you as an organisation. This is an opportunity for you to talk about who you are and what you stand for, ultimately to showcase your employer brand.
So, are you doing this? If you are, are you doing it in the most engaging way possible? And is your careers webpage easy to find and navigate? If not, we can help.
According to the LinkedIn Global Recruitment Trends 2017 survey, this is what candidates want when they are considering a move. It’s not just about salary and compensation but what your culture and values are; and your mission and vision. Does your careers webpage clearly showcase these and in the right tone that fully reflects your employer brand?
Once a candidate is made aware, in anyway, about a role, they don’t just apply, they research.
Your careers page is going to be the first place that the majority of potential talent go before they will apply for your role. And according to the Talent Board Survey 2016-2017, 30% of candidates want even more information about why employees want to work for your company and more importantly, why they stay.
Your employees are key to your potential hiring success; their stories and experiences are what will stand you apart from your competitors.
Creating a careers page can feel like a complicated task, but we can help keep it simple. Our top 5 must haves are;
Staff Engagement – your employees talking about their career development and time with your organisation is essential. Video content is great if possible.
Values & Benefits – bring to life these and show how your company lives them. And don’t hide information about benefits - let potential candidates know what they will get if they work for you. We all know flexibility continues to be one of the biggest attraction benefits.
Mission & Vision – this should not just be your mission statement but an opportunity to talk about the ‘why’ of your company – why do you exist. Candidates want to make a difference in their lives and roles and they also want to see their employer doing the same.
Responsive Design - 80% of job searches start on a mobile or tablet – a fully responsive design is essential.
Call to action – Is it clear how a prospective candidate can apply for a role? How many clicks does it take for them to do so? Can they easily contact you and set up job alerts if there is nothing suitable at the moment? If not, it needs to be as once they’ve visited you and not seen anything it will be hard to get them back!
