EMPLOYER BRANDING
We love to help employers tell their story why their organisation is a great place to work. Employer Branding is all about developing an appropriate personality for your organisation; targeting potential and current employees.
It can be challenging, but developing a smart, effective, long term Employer Brand will be not only attract and engage potential employees but motivate and help retain current employees too – providing one of the highest Returns on Investment.
If you are growing rapidly or undergoing other significant changes, losing employees or finding it difficult to recruit the right people, or simply wanting to future proof your recruitment strategy - developing a robust Employer Brand will help.
At Meta, we believe an Employer Brand is so much more than launching a careers website (although that is certainly part of the goal!).
We take a 3-stage approach to developing Employer Brand for our clients:
Stage 1: Discover
We research your competitors, potential employees and current employees to understand what you offer that others don’t and vice versa.
Stage 2: Engage
We create the content to support your employer brand; company values, video’s, career websites, social content and blogs.
Stage 3: Attract & Retain
We launch campaigns targeting prospective and current employees.
There are many ways to measure the success of your Employer Branding, such as time to hire, direct recruitment vs recruitment agencies spend and the results of your employee engagement surveys plus many more depending on your overall objective.